Espen Agdestein: "How This Match Goes Doesn’t Really Matter For Brand Carlsen At All"

Saturday, 09.11.2013 04:01

Magnus Carlsen's manager Espen Agdestein is already in Chennai and answered on the questions of Livemint.com.

"It is surely going to be a huge thing for Carlsen if he wins, but at the same time, he is just 22. Whatever happens in this match, he is going to get more chances, and for brand Carlsen it won’t be a big deal if he doesn’t win this time.

He has been endorsing five companies, and will be the model for G-Star Raw for its spring/summer collection in 2014. These companies have been with him for a long time—nobody has ever left him. They have great confidence in him. G-Star Raw, for instance, hasn’t ever repeated a model. Carlsen will be the first to be their model twice. (He endorsed the brand in 2011.)

So, How this match goes doesn’t really matter for brand Carlsen at all. He, though, is extremely motivated to win—like he always is—but that has got nothing to do with this endorsement contracts and the money he makes out of them."

 

  


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